Smart speakers and voice assistants in general are turning out to be a more important consumer shift for radio than mobile. To give radio broadcasters a quick tutorial on how to succeed on Alexa, last week XAPPmedia held a 30-minute webinar which discussed key market data, listener stats and best practices related to putting radio on Alexa.
LONDON, May 8, 2018 - LOVE SPORT, the broadcaster that took club podcasters to radio, today announced a collaboration with XAPPmedia to make 10 shows available to fans through Amazon Alexa and Google Assistant and the respective Echo and Google Home smart speakers. It is the first known portfolio of podcasts to be made simultaneously available on both Alexa and Google Assistant in the UK.
This week, XAPP hosted a webinar on the topic of how radio can succeed on Alexa. Inside Radio listened in and highlighted a few key points from the 30-minute session in a recent article this week. One of the main takeaways was that while voice assistants and smart speakers have brought radio back into the home, they will also be coming to the automobile faster than you think.
Amazon’s Alexa is being adopted by car makers ranging from Ford and Toyota to BMW. Ford says 20 million cars will have Alexa access in 2018 and that is a good start. Those announcements show a trend, but new testing by Amazon may accelerate Alexa availability by introducing an Echo Dot model for cars.
XAPP has helped launch over 800 Amazon Alexa radio skills over the past 12 months. These launches range from big radio groups like Cumulus and Scripps to regional groups and single stations like Radio Dubuque and The Journey. On May 1st, XAPP will hold our first webinar discussing what we learned launching 800 radio stations on Alexa.
NPR revealed in an interview with MediaPost that its streaming listening through Amazon Alexa devices grew 242% between November and February. Alexa now accounts for 13.3% of all NPR’s live streaming, up from just 3.9% in late 2017. When listening on any device triples over a 3-4 month period, every general manager and program director is going to take note.
Federated Media’s B100 was the first radio station to create a custom Alexa skill almost a year ago with the help of XAPPmedia. Recently, Radio Ink interviewed Federated’s Chief Strategy Officer and Director of Programming, James Derby, about how smart speakers fit into the radio broadcaster’s strategy.
Amazon Alexa users can access the Winter Olympics content by saying, “Alexa, open Westwood One Sports.” They will then be offered the opportunity to listen live if a live broadcast is underway, hear the most recent live broadcast on demand, or listen to summary highlights from the day. Westwood One collaborated with XAPPmedia to launch the Westwood One Alexa skill in time for the Olympic Games opening ceremonies on February 9th.
You may have been following the news from CES this week. If you have, then you know that Toyota and Lexus are adding Alexa access in 2018. The number one manufacturer of car infotainment systems, Panasonic, is also adding Alexa access. Garmin is doing the same thing. Both companies will introduce Alexa to a lot of car models.