XAPPmedia found a new voice in 2016 with the creation of our new Alexa skill development tools. We’ve helped a wide variety of clients, from authors to energy bar brands, find their own voice by developing custom Alexa skills for the growing voice web audience. We also expanded our interactive audio ad business with new deals in the U.S., Europe and Latin America. Read below to learn more about what we’ve been up to this year.
Yesterday Voicebot covered the release of XAPPmedia’s new Alexa Skill for The Investors podcast, We Study Billionaires. The article interviews XAPPmedia CTO John Kelvie and co-host of The Investors podcast, Preston Pysh about the development process what they learned along the way. It also contains a video demonstrating our new Amazon Alexa feature for podcasters that enables listeners to browse titles by hearing a short description for each episode.
Podcasting is an audio media. Amazon Alexa and its Echo devices use voice for interaction, but are designed to consume audio media. By our count, there are fewer than 10 podcasters on Alexa as of September 2016 and half of those are either AOL or NPR affiliated properties.
The simultaneous release of Serial's second season on Pandora and iTunes gave consumers a choice between downloading or streaming. This choice has existed on a number of platforms previously, but most podcasters seem to default to iTunes even though its technology constrains long-term success. Today we published a white paper that explores why the download model that gave podcasts their initial success now hinders their growth.