A lot of planning goes into designing and building Alexa skills and Google Actions. And, there may be detailed plans about the launch and how to drive initial consumer interest. However, we have seen few people give much thought to what happens next. At XAPP, we believe that Launch is Day One of your voice app lifecycle.
The biggest technology story of 2017 was clearly the rapid rise in smart speaker adoption and proliferation of voice assistant access into everyday appliances. XAPP quickly recognized the importance of this shift in consumer technology adoption for media organizations and brands. In 2016, we began optimizing our interactive voice platform, One Voice AI, to enable companies to quickly establish a presence on Amazon Alexa, Google Assistant and Microsoft Cortana individually and simultaneously.
Jazz FM yesterday announced it became the first UK radio station to launch a custom Alexa skill. XAPPmedia has helped over 500 U.S. radio stations launch Alexa skills that connect them directly with their listeners and we were excited to help Jazz FM start this trend in the UK.
Are consumers able to find your brand by voice? Gartner is predicting that nearly one-third of web browsing will be conducted without a screen by 2020. Don’t mistake this for other data points that focus on voice consuming a larger proportion of search on mobile. This statistic means that web browsing information traditionally conveyed through images and text will need to be delivered by voice.
XAPPmedia today announced that over 450 voice apps are now running on the XAPP One Voice AI platform for brands and media companies engaging with consumers on Amazon Alexa, Google Assistant and Microsoft Cortana. The full lifecycle managed service for voice interactive consumer engagement helps companies from development through launch and ongoing maintenance and support.