IAB yesterday named the XAPP Ad for Mack Avenue Records artist Cecile McLorin Salvant as one of five finalists for the Mixx Awards honoring the top digital audio marketing work of 2015. The artist promotion ran on the NPR One mobile app and has been recognized for its innovative use of interactive audio technology to bring listeners closer to Salvant’s unique vocal style.
XAPPmedia today released the Internet Radio Ad Load Report for Q2 2015 and the data show that both the ad load and number of advertisers rose over the previous quarter. It also shows that Taco Bell, GEICO and NAPA had the heaviest spot rotation during the quarter.
Triton Digital today announced that it is the exclusive ad sales representative for XAPP ad inventory in JAX, a mobile audience premium ad service that enables over 300 radio stations and podcast publishers using the jacapps mobile platform to monetize their mobile apps with XAPP ads.
XAPPmedia, provider of the first interactive audio content and advertising service, today announced it has received an additional $3.8 million in funding, bringing the total amount invested in the company to $6.8 million. The private investors who participated in the seed round also led the A1 funding round.
WIRED Magazine recently covered XAPPmedia and interviewed CEO Pat Higbie about the interactive audio features that XAPP offers. Writer Julia Greenberg discusses the XAPP ads that NPR uses on the NPR One and NPR News mobile apps and the technology that other companies are working on to improve the digital advertising experience.
XAPPmedia, provider of the first interactive audio advertising service, and jacapps, the nation’s leading provider of mobile apps to the radio industry, today announced a partnership to establish JAX, a new mobile audience premium ad service. The partnership will integrate the XAPP Interactive Audio Ad Service into jacapps, the mobile platform created by Jacobs Media.
A recent AdExchanger article emphasizes the uselessness of the banner ad format, calls for advertisers to change their mentality around digital advertising and lists 10 innovative ad tech companies, including XAPPmedia.