Audioemotion, the market leader in Internet audio sales in Spain, and XAPPmedia, the leader in interactive audio services for advertising, content discovery and app navigation, today announced the integration of XAPP interactive audio into Audioemotion’s advertising network.
Triton released its March 2016 Webcast Metrics Top 20 Ranker which showed a continued rise in Internet radio listening. This also represented the first month that Triton proactively broke out Average Active Session (AAS) growth rates for pure play and broadcast Internet radio and streaming services. While both showed strong year-over-year growth, broadcast showed a small decline since the beginning of 2016.
Yesterday, ClickZ published an article around the findings of a study conducted by Goodway Group on viewability and measurable performance. For the article, author Mike O'Brien interviewed chief operating officer of Goodway Group Jay Friedman and chief marketing officer of XAPPmedia Bret Kinsella.
Yesterday’s MediaPost article discussed the listening habits of car commuters citing data from XAPPmedia’s Internet Radio Ad Load Report and Edison Research. The article specifically compares the channel switching behavior of AM/FM radio listeners to Internet radio listeners during a commercial break.
Radio Online recently interviewed XAPPmedia co-founder and CEO Pat Higbie. In a Q&A, he explains how mobile audio is reigniting radio revenue growth, describes the value digital marketing brings to the radio industry, and why digital is a premium asset for broadcasters looking to grow revenue and audience.
Data show many people are streaming audio on smartphones, including broadcast radio. Data also show that these listeners prefer ad-supported streaming. So XAPPmedia and jacapps joined forces to create JAX – an opportunity for broadcasters to establish a new revenue stream and capture more daily listening.
In a contributed Adotas article, XAPPmedia’s Bret Kinsella reviews the data confirming why audio advertising is a lucrative opportunity for marketers. Rapidly growing audiences for internet radio, music streaming, podcasts and radio simulcasts are delivering monetization for broadcasters and unmatched mobile conversion rates for advertisers.