This morning, Spotify released some new numbers in terms of 75 million active users and 20 million subscribers. Just over one year ago, Spotify announced 40 million active users of which 10 million were subscribers.
After collecting responses from over 300 industry insiders about the future of internet radio and other streaming services, XAPPmedia and RAIN News held a free webinar to present the findings. The webinar, presented by Brad Hill of RAIN News and Bret Kinsella of XAPPmedia, covered topics ranging from time spent listening to the future of podcasting.
What do industry insiders think are the most important issues and trends facing Internet radio and streaming services? Advertising. You can see this clearly in answers to two of the questions from a recent survey of over 200 people working in the industry.
On Tuesday, March 24th at 2:00pm EST, Brad Hill of RAIN News and Bret Kinsella of XAPPmedia will be hosting The Internet Radio & Streaming Report Webinar to share the results of a survey of the industry. To register for the webinar, click here.
Sometimes you simply must face reality instead of wishing for a new one. On Monday, Pat Higbie referenced Strategy Analytics research that concluded 89% of Internet radio listeners today choose ad-supported listening over subscriptions. New data released yesterday by Pandora sheds additional light on the economic forces behind these decisions
Advertising is quickly becoming the primary economic engine for Internet radio and music streaming services. However, there is very little data available on how the industry is implementing its ad serving strategies. To fill this gap, XAPPmedia collected data between November 2014 and January 2015 to shed light on Internet radio ad serving practices over the winter holiday shopping season.
Given Ms. Swift’s very public disagreement about royalties and other articles about small checks that some artists receive, many are left with the impression that music streaming services are unfairly benefiting from musicians’ work. Industry data emerged last week suggesting record labels are the real beneficiaries.