InsideRadio featured the new partnership between XAPPmedia and Federated Media in part one of their "exclusive series on how radio is using digital in groundbreaking ways." Federated Media recently hired XAPPmedia to develop a custom Alexa skill for its country “B100” WBYT South Bend radio station to give listeners access to its audio content through their Alexa-enabled devices.
Internet radio audience has grown quickly. The industry commands somewhere between 600 – 900 million monthly listeners globally depending on which analysis you choose to cite. In the U.S., 57% of the population listens monthly and 50% weekly. The growth will allow Internet radio and streaming music services to capture an increasing share of the $42 billion in mobile advertising forecasted for 2016.
A continuous string of comments from record labels and a few musicians might make you think that streaming services somehow don’t pay artists for their work. This is factually incorrect as a few recent announcements from Pandora, Spotify and YouTube attest.
IFPI just released its annual Global Music Report and it always creates a lot of news, but little of it goes beyond the narrative forwarded by the report. However, as with all of these releases by recording industry associations it is often worthwhile to go behind the numbers to see what is really going on and the motives behind the narrative.
A recent Digital Music News headline claimed, “There Are Nearly 90 Million People Paying for Streaming Music.” Its numbers add up to 87.5 million if you buy into two assumptions. First, that Apple Music will shortly grow from 11 to 15 million subscribers. Second, you must buy into the conclusion that Satellite subscribers are streaming subscribers.
In a contributed Adotas article, XAPPmedia’s Bret Kinsella reviews the data confirming why audio advertising is a lucrative opportunity for marketers. Rapidly growing audiences for internet radio, music streaming, podcasts and radio simulcasts are delivering monetization for broadcasters and unmatched mobile conversion rates for advertisers.
RIAA leadership is once again mis-reading the organization’s own data to suggest that vinyl is a better revenue generator than ad-supported streaming. Vinyl actually accounts for about one-third the level of ad-supported streaming and about one-sixth of streaming revenue overall.
Larry Rosin of Edison Research presented new data about broadcast radio and other audio listeners in Nashville last week at the Country Music Seminar. The conclusions include recommended strategies and line up around a core set of differentiators that offer broadcasters a competitive edge in an increasingly crowded audio landscape.