Many people have asked us whether they could get a demo app to better understand the user experience and show colleagues what the XAPP Ad format enables. Previously, we only made this available to integration partners, but now anyone can download the XAPP Ad demo app for their iPhone.
We have received a lot of interest in our latest product, XAPP Content Discovery. Our first product, Interactive Audio Ads addressed the challenge of mobile audio monetization straight on. Interactive Audio Content Discoveries leverage the platform even further. Instead of advertisers generating engagement for their offers, publishers can use the platform to promote their audio content libraries.
From Mobile Marketer, October 2014: "NPR listeners can now use voice commands with a mobile application to seamlessly interact with in-program promotions and other media within the network’s system, increasing engagement with the public radio network’s brand."
Today at 10:30am EST, XAPP is proud to sponsor the Advertising Week Panel titled Out of Touch but Still Connected: Today's Ultramobile Consumers. Moderated by Mark Bergen of Advertising Age, it is the only panel dedicated to mobile marketing trends driving Internet radio’s rapid growth.
Co-founder and CEO of XAPPmedia, Pat Higbie is one of four panelists on tomorrow's Advertising Week panel, "Out of Touch but Still Connected: Today's Ultramobile Consumers." He shares how XAPP got involved in the advertising industry and mobile continues to alter the landscape of Internet radio.
Co-founder and President of AdLarge Media, Cathy Csukas is one of four panelists on next week's Advertising Week panel, "Out of Touch but Still Connected: Today's Ultramobile Consumers." She shares what has altered over the years and how the advertising industry has worked to keep up with these ever-changing trends and technologies.
Spotify’s Vice President of North America Advertising, Brian Benedik is one of four panelists on next week’s Advertising Week panel, “Out of Touch but Still Connected: Today’s Ultramobile Consumers.” He shares what he’s seen change in advertising over the years and how mobile has rocked the whole industry.
I was at the RAIN conference in Indianapolis catching up with a mix of Broadcast and Internet Radio executives. There was a lot of great content shared. The Internet Radio industry is definitely a numbers-driven market and there was plenty of data to chew on. With that said, sometimes data cannot capture the mood of an industry in transition, as well as a good metaphor. Paul Jacobs had just that metaphor for his panel entitled, “Mobile is the New Black.”
Two weeks ago a press release announcing the results of a STRATA Survey buried the lead. While its headline indicated a 45% jump in Ad Agency interest in digital video, the interest in “streaming/online radio saw a 53% increase.” There is no doubt that interest in video advertising is growing, but we can also see that Internet Radio is emerging from the novelty stage. It is becoming an important tool for reaching consumers.