Interactive Audio Ads were introduced to the world on April 8, 2014. Since then, advertisers as diverse as Amazon, Ford, Cleveland Clinic, Fox Searchlight Pictures, StubHub, SmartCar, Columbia University and others have adopted the solution. What were the results? Conversion rates far higher than other mobile advertising formats.
As 2014 comes to a close, many are looking back on the past year and many are looking forward into the year to come. At XAPP, we're doing the same. We know 2015 will be a big year for Internet radio and we look forward to what's to come. Before the new year starts though, we decided to take a look back on 2014 and share our most popular blog post again.
XAPPmedia CEO Pat Higbie shares his Internet radio predictions for 2014 with MediaPost in an article published today. He predicts a lot of changes and growth when it comes to advertising in internet radio.
Taylor Swift leaves Spotify and takes her music with her. Ed Sheeran comes to Spotify's defense by contributing his success to its streaming services. XAPPmedia's Bret Kinsella had a featured article on Adotas today where he breaks down both sides of the debate, presents important data, explains what advertisers need to know and how they can benefit from internet radio.
As the year comes to a close, marketers are starting to plan their advertising strategies for 2015. A Mobile Marketing article addressed this task directly and suggests that audio ads on Internet Radio will be an increasingly powerful tool. In particular, the article highlights sponsored content as a popular and effective audio ad format. Some other strategies suggested by Mobile Marketer include...
In October, I commented on voice recognition in Connected Cars and an AAA Foundation study concerned with distracted driving. Last week, the Wall Street Journal had a different take on the situation. It wasn’t about safety issues with voice commands in the Connected Car -- it was about consumer complaints.
As we mentioned in Part One of this series last week, consumers are voting with their ears. Internet radio was not displacing much broadcast radio listening when it was primarily a desktop computer phenomenon. That has changed with the rise of mobile devices. Whether it's the convenience, choice, personalization or lower ad loads, more consumers are listening to Internet radio on mobile and they are increasing their time spent listening each year.
M&C Saatchi's Tech Blog yesterday focused on the future of Ad Tech. The examples highlighted how advertisers are leveraging technology to reinvent consumer engagement through video, with 3-D banner ads, digital out of home (DOOH) and audio. Blog author Tim Spencer says the following about XAPP.