Since 2010, Edison Research has been asking the question of consumers, “Have you ever listened to Internet radio in a car by listening to the stream from a cell phone that you have connected to a car audio system?” The number grew by 9% from 26% to 35% between 2014 and 2015. Does this question measure consumer interest or is it a proxy for availability of Bluetooth and other connectivity in the car?
Last week, Mobile Marketer published an article about the current state of Internet radio advertising. Michael Barris calls out advertisers and marketers for missing some of the key dynamics involved in the audio experience. He applauds innovators such as NPR for use of tactics that are more conducive to the consumer experience, such as XAPPmedia technology.
Edison Research published its annual Infinite Dial report yesterday and many of the trends we have seen in the past have continued in the 2015 edition. One that correlates closely with other data we have reviewed here previously is the listener migration to mobile.
Advertising is quickly becoming the primary economic engine for Internet radio and music streaming services. However, there is very little data available on how the industry is implementing its ad serving strategies. To fill this gap, XAPPmedia collected data between November 2014 and January 2015 to shed light on Internet radio ad serving practices over the winter holiday shopping season.
Data from numerous sources is delivering the same verdict: Internet radio and streaming services are mobile channels. While some listening still occurs on desktop, Internet-based audio consumption has migrated overwhelmingly to mobile devices. We all probably suspected this and the data increasingly supports this conclusion.
Yesterday, XAPP announced JAX, a new service to help broadcast radio drive more mobile revenue. JAX = jaccapps + audio + XAPP Ads. jacapps’ large network of over 300 radio broadcasters were looking for something new that would attract advertiser interest and drive mobile revenue, which XAPP can deliver.
A recent survey by financial analysts at OTR Global presents a positive outlook for advertising on Internet radio and Pandora in particular. These findings align with other predictions for Internet radio advertising in 2015.
Today we released a compilation of the most meaningful data and trends driving Internet Radio today. Whether you are an advertiser, publisher or analyst, we hope pulling all of this disparate data into one place can help create a clearer picture of Internet radio trends that are driving the industry today. Download it now!