The biggest technology story of 2017 was clearly the rapid rise in smart speaker adoption and proliferation of voice assistant access into everyday appliances. XAPP quickly recognized the importance of this shift in consumer technology adoption for media organizations and brands. In 2016, we began optimizing our interactive voice platform, One Voice AI, to enable companies to quickly establish a presence on Amazon Alexa, Google Assistant and Microsoft Cortana individually and simultaneously.
Voice assistants represent a new channel to reach and engage consumers. XAPP’s market research team pulled together 15 key data points about voice technology adoption that every marketer should keep in mind while planning for 2018.
XAPPmedia today announced Voice Radio, a self-service solution for radio stations looking to quickly launch a custom Amazon Alexa skill. Voice Radio is built on XAPP’s Voice Media SaaS offering for operating interactive voice apps for media across voice assistant platforms such as Alexa, Google Assistant and Cortana.
To help the broadcasters understand the impact of smart speakers will have on the radio industry, we compiled data from several recent studies related to voice assistants and smart speakers in a new paper, the Amazon Alexa Radio Report. The goal is to break through the hype we see in news headlines each day and take a data-driven look at the trends and how they will impact radio.
We fully expect more companies will eventually be acknowledged by all the three voice assistant leaders. However, today XAPP stands alone as a voice assistant developer recognized by Amazon, Google and Microsoft. Those relationships will only extend our ability to stay ahead of the market and bring that advantage to our customers.
Last week at Build 2017, Microsoft announced its Cortana Skills Kit as well as a list of partners who are currently working with them to build Cortana skills. XAPPmedia was pleased to be named as a partner and is the only company as of today to be a selected partner for Microsoft Cortana, Google Assistant and Amazon Alexa.