Earlier this month, XAPPmedia participated in a session at Advertising Week titled “How Media and Brands are Using Voice AI to Connect with Consumers” alongside representatives from Cumulus One, 360i and Spark Foundry. Forbes contributor, Lauren deLisa Coleman, covered the session, noting that the consumer adoption of voice assistants and smart speakers, creates a “situation where the stakes become quite interesting for the right brand to problem-solve for appropriate consumer questions and dilemmas, provide value and begin a relationship in a more intimate way than anything that television or mobile currently offers.”
During Monday’s Advertising Week Panel, Suzanne Grimes of Westwood One, along with XAPPmedia’s Pat Higbie announced a new partnership with XAPPmedia to bring voice activated marketing to the national advertising marketplace.
Alexa skills and Google Assistant Actions are growing like weeds. Now that more than 50 million consumers in the U.S. have access to smart speakers, 100 million worldwide are expected to use the devices by year end and about 1.5 billion devices have access to a voice assistant through smartphones and PCs, everyone wants access to the large and growing audience. That includes some of the world’s largest brands and media companies.
XAPPmedia has launched more Google Assistant Actions than anyone. These include work for Progressive Insurance, E. & J. Gallo and the award winning Bravo Tango Brain Training Action for National Geographic. Google Assistant is different from Alexa and poses different opportunities. XAPPmedia’s Ryan Higbie recently conducted a webinar on Google Assistant Action best practices for brands and the video is included below.
We knew from the beginning that working on National Geographic’s Bravo Tango Brain Training Google Action was going to be different. National Geographic was more focused on helping the type of military veterans portrayed in its television program The Long Road Home than promoting the show.
LONDON, May 8, 2018 - LOVE SPORT, the broadcaster that took club podcasters to radio, today announced a collaboration with XAPPmedia to make 10 shows available to fans through Amazon Alexa and Google Assistant and the respective Echo and Google Home smart speakers. It is the first known portfolio of podcasts to be made simultaneously available on both Alexa and Google Assistant in the UK.
This week, XAPP hosted a webinar on the topic of how radio can succeed on Alexa. Inside Radio listened in and highlighted a few key points from the 30-minute session in a recent article this week. One of the main takeaways was that while voice assistants and smart speakers have brought radio back into the home, they will also be coming to the automobile faster than you think.