Yesterday’s MediaPost article discussed the listening habits of car commuters citing data from XAPPmedia’s Internet Radio Ad Load Report and Edison Research. The article specifically compares the channel switching behavior of AM/FM radio listeners to Internet radio listeners during a commercial break.
In a contributed Adotas article, XAPPmedia’s Bret Kinsella reviews the data confirming why audio advertising is a lucrative opportunity for marketers. Rapidly growing audiences for internet radio, music streaming, podcasts and radio simulcasts are delivering monetization for broadcasters and unmatched mobile conversion rates for advertisers.
Why do Millennials matter? There is a lot of talk in the United States about Millennials and most of it seems to be some sort of complaint. However, there is more to this generation than a different work style, a need for affirmation, and disinterest in owning cars or subscribing to cable television. This generation is big, commands a lot of spending power and can be found constantly on their mobile devices, including listening to streaming music.
Every audio app wants to build a large, loyal audience. Loyalty is critical because building your audience also means keeping the users you already have. Apps do this today with touch-based content interaction to skip, save, thumbs up, thumbs down, etc. This interactivity gives users this all-important sense of control, but unfortunately touch is only effective while users are looking at the app.
As the year comes to a close, marketers are starting to plan their advertising strategies for 2015. A Mobile Marketing article addressed this task directly and suggests that audio ads on Internet Radio will be an increasingly powerful tool. In particular, the article highlights sponsored content as a popular and effective audio ad format. Some other strategies suggested by Mobile Marketer include...
There’s a XAPP Ad for That! Recent studies on consumer trends highlight the need for a shift in radio tactics. The results correlate well with other market trends that relate to music consumption patterns. Consumers listen to Internet radio on their mobile devices, but don’t typically think about terrestrial radio as an option outside of the car.
The need for more consumer engagement has become marketing gospel in recent years. Much of this interest is related to the rise in social media, but the concept of engagement has moved well past that domain. Whether it’s mobile, in-app, in-store, on your website or through digital advertising, engagement is often the objective. The question for publishers is, “how can you help advertisers with this goal?”
XAPP CEO Pat Higbie and NPR’s Erica Osher spoke with RJI Futures Lab reporter Nihn Pham in a recent video interview. Osher offers a perspective on how XAPP Ads not only help NPR’s sponsors, but also will be used to help listeners more easily connect with content. Watch the full video interview here.