October 6, 2014
Mobile Marketer on XAPPmedia Content Promos

Mobile Marketer on XAPPmedia: “The XAPP technology has boosted engagement with both NPR’s sponsorship units and promos.”

From Mobile Marketer, October 2014: "NPR listeners can now use voice commands with a mobile application to seamlessly interact with in-program promotions and other media within the network’s system, increasing engagement with the public radio network’s brand."
September 10, 2014
Earbud and Headphone Proliferation

Internet Radio Advertising Hits an Inflection Point

Two weeks ago a press release announcing the results of a STRATA Survey buried the lead. While its headline indicated a 45% jump in Ad Agency interest in digital video, the interest in “streaming/online radio saw a 53% increase.” There is no doubt that interest in video advertising is growing, but we can also see that Internet Radio is emerging from the novelty stage. It is becoming an important tool for reaching consumers.
August 14, 2014
Getting Consumers to Speak Your Brand Name

Consumers Say your Brand Message to Engage

We've had many inbound requests from audio publishers, advertisers and agencies lately at XAPP, so we can tell the idea of interactive audio advertising driven by voice engagement has inspired many people’s creative thinking. That creativity has also led to requests for new features. One of the simplest and most interesting is the ability to designate custom phrases.
August 7, 2014
What's the number again?

“What the Heck’s the Number?”

There’s a XAPP Ad for That! Recent studies on consumer trends highlight the need for a shift in radio tactics. The results correlate well with other market trends that relate to music consumption patterns. Consumers listen to Internet radio on their mobile devices, but don’t typically think about terrestrial radio as an option outside of the car.
July 8, 2014
XAPP Ads are easy to use.

Making XAPP Ads Easy for Consumers to Use – Scalability Part 1

It is exciting to bring new advertising technology to the audio content marketplace, but it is also a complex undertaking. We learned quickly that success required us to bring value to consumers, advertisers and publishers alike. To achieve success, we knew we would also need to make the solution scalable for all three groups.
June 17, 2014
Monthly Mobile Audio Listeners

The Data Piles Up – Radio Serves Ultramobile Listeners

Whether you are talking about terrestrial broadcast radio or Internet radio, it has become a story about ultramobile consumers. These consumers are typically listening from a mobile device, but more specifically the listening behavior is hands free, eyes free audio consumption. This may seem obvious – audio content shouldn’t require visual or manual attention. However, we see advertising models in audio listening today that ignore this reality.
June 10, 2014
Consumer Motivation & Method Diagram for Advertising

Three Faces of Effective Advertising: Motivation, Method & Measurement

Marketing is becoming more data-driven each year. Digital channels, in particular, are oblivious to the sentimental hunches of advertisers. Data simply reports the truth. The goal of advertising is to drive consumers to adopt a product or service. Conversion either happens or it doesn’t. Breaking down the consumer’s journey of completing a purchase can better increase your odds of success. At XAPPmedia, we consider three primary elements that allow advertisers to capture new customers: motivation, method and measurement.
May 13, 2014

Introducing the Voice Click, Hands-Free Conversion

At XAPP, we recognize that the listening experience, particularly on mobile devices, rarely involves looking at the screen. More often than not, the audio app is in the background and not visible on the device. We present you the Voice Click, a new way to connect consumers to brands.
April 24, 2014

How XAPP Ads are Changing Audio Advertising [VIDEO]

Radio advertising hasn't altered much since its inception. Ads are played in hopes that consumers will hear it and then eventually act. In addition, the metrics aren't always clear. XAPP Ads change all of that. Watch this video to see how XAPP Ads are changing audio advertising.