We fully expect more companies will eventually be acknowledged by all the three voice assistant leaders. However, today XAPP stands alone as a voice assistant developer recognized by Amazon, Google and Microsoft. Those relationships will only extend our ability to stay ahead of the market and bring that advantage to our customers.
Consumers are flocking to voice assistants such as Amazon Alexa and Google Home but few brands are ready to provide consumers with an on-brand audio expression. The implication is clear: brands need a strategic approach to their use of audio. This goes deeper than simply using sound as a touch point. It requires the intentional use of sound, designed to align brand intent with consumer perception.
Last week Progressive Insurance announced its launch of the first insurance action on Google Home built by XAPPmedia. In addition to the Progressive announcement, last week Google also named XAPPmedia as a recommended partner for brands looking to get on Google Home. XAPPmedia is proud to be one of just six agencies to earn this distinction from Google and to be one of only five companies recognized by both the Amazon Echo and Google Home teams.
XAPP is getting a lot of attention for developing Federated Media’s B100 Alexa skill for the Amazon Echo. You can imagine that the strong and favorable reception has led many radio broadcasters to reach out to learn more.
Amazon published a new webpage earlier today that in part highlights XAPP’s proven expertise in building great Alexa voice experiences for brands and media companies. The Alexa Skill Builders and Tools announcement was designed to help organizations find experts to help with the paradigm shift to connecting with consumers by voice. We are proud to be a part of it.
XAPPmedia found a new voice in 2016 with the creation of our new Alexa skill development tools. We’ve helped a wide variety of clients, from authors to energy bar brands, find their own voice by developing custom Alexa skills for the growing voice web audience. We also expanded our interactive audio ad business with new deals in the U.S., Europe and Latin America. Read below to learn more about what we’ve been up to this year.
We Study Billionaires is the first podcast Alexa skill using Amazon’s AudioPlayer interface and the Scan Feature developed by XAPPmedia to deliver an interactive voice experience for listeners of the number one ranked stock investing podcast, The Investors Podcast.