The biggest technology story of 2017 was clearly the rapid rise in smart speaker adoption and proliferation of voice assistant access into everyday appliances. XAPP quickly recognized the importance of this shift in consumer technology adoption for media organizations and brands. In 2016, we began optimizing our interactive voice platform, One Voice AI, to enable companies to quickly establish a presence on Amazon Alexa, Google Assistant and Microsoft Cortana individually and simultaneously.
2017 was a big year for voice assistants. It was also a big year for XAPPmedia. After launching just three voice apps in 2016, XAPPmedia was tapped to develop more than 650 in 2017. Here are the top seven blogs from this tremendous year. We look forward to seeing what new exciting developments 2018 has in store for both voice assistants and XAPPmedia.
Amazon Alexa presents an enormous opportunity for brands to connect directly with consumers in their homes. But creating an engaging voice-first experience also has its challenges. Ricki Harris of WIRED discusses this topic in a new article featuring XAPPmedia CEO Pat Higbie and other voice industry leaders’ opinions on why brands should embrace a screenless future.
We think about Bravo Tango as a voice app that matters and are proud that Nat Geo and 360i tapped XAPPmedia to design and build the Google Assistant app. Bravo Tango includes brain training and mindfulness techniques and exercises designed to help veterans better deal with the stresses that often remain after war ends.
Are consumers able to find your brand by voice? Gartner is predicting that nearly one-third of web browsing will be conducted without a screen by 2020. Don’t mistake this for other data points that focus on voice consuming a larger proportion of search on mobile. This statistic means that web browsing information traditionally conveyed through images and text will need to be delivered by voice.
XAPPmedia today announced that over 450 voice apps are now running on the XAPP One Voice AI platform for brands and media companies engaging with consumers on Amazon Alexa, Google Assistant and Microsoft Cortana. The full lifecycle managed service for voice interactive consumer engagement helps companies from development through launch and ongoing maintenance and support.
XAPPmedia CEO Pat Higbie was recently the featured guest on The Voicebot Podcast with Bret Kinsella. During the episode, the pair discuss how voice technology has throughout Higbie’s decade long career in the field, from the introduction of Siri to the launch of Amazon’s voice assistant Alexa.
In a recent four-part series, Voicebot.ai asked a number of voice industry experts, including XAPPmedia’s Pat Higbie, for their advice on how to build better voice applications. Here is what he had to say.