April 23, 2019

What Happens After Launching an Alexa Skill and Google Action

A lot of planning goes into designing and building Alexa skills and Google Actions. And, there may be detailed plans about the launch and how to drive initial consumer interest. However, we have seen few people give much thought to what happens next. At XAPP, we believe that Launch is Day One of your voice app lifecycle.
April 16, 2019

6 Reasons Why You Need a Google Action Now

With Amazon maintaining smart speaker market share over 60%, we often have brands and agencies ask us if it’s worth it to also support Google Assistant. The simple answer is yes for six reasons.
April 11, 2019

8 Reasons Why You Need an Alexa Skill Now

Some brands and agencies will tell us they are considering whether now is the right time to launch an Alexa skill. Our experience with clients ranging from the top automakers and consumer brands to retailers and media broadcasters is that having an Alexa skill now is essential to winning in the voice era. Here are eight reasons why brands, media companies, and even government agencies should launch an Alexa skill now.
November 14, 2018

How XAPP Supports Agencies and Their Client Voice App Initiatives

Many people know that XAPP has launched more than 1,000 voice apps for big brands and media organizations. However, you may not know that XAPP’s work on behalf of the world’s largest automaker, Mattress Firm, National Geographic, Luxottica and many others were all the result of a collaboration with leading marketing and advertising agencies.
October 22, 2018

Forbes: Voice is “Sizzling New Opportunity” in Advertising

Earlier this month, XAPPmedia participated in a session at Advertising Week titled “How Media and Brands are Using Voice AI to Connect with Consumers” alongside representatives from Cumulus One, 360i and Spark Foundry. Forbes contributor, Lauren deLisa Coleman, covered the session, noting that the consumer adoption of voice assistants and smart speakers, creates a “situation where the stakes become quite interesting for the right brand to problem-solve for appropriate consumer questions and dilemmas, provide value and begin a relationship in a more intimate way than anything that television or mobile currently offers.”
September 26, 2018

Voice Landing Pages Bring Alexa and Google Assistant Into Ad Campaigns

More than 50 million U.S. adults are now using smart speakers and double that number are using voice assistants on smartphones. Smart speakers represent the fastest growing technology adoption cycle in history--even faster than smartphone uptake by consumers. This poses a nagging question for brands and agencies: “How should I incorporate voice into my marketing mix?”
September 19, 2018

XAPPmedia to Present at Advertising Week Alongside Westwood One, Cumulus, 360i and Spark Foundry in Brands, Media and Voice AI

Voice is the next big digital channel for marketers. Consumers are there. What’s your plan? That is what XAPPmedia will be talking about on Day 1 of Advertising Week in the session “How Media and Brands are Using Voice AI to Connect with Consumers.” The panelists on stage for this session have collectively launched over 1,000 voice apps on Amazon Alexa and Google Assistant.
August 30, 2018

Launch is Day One. How High Availability, Low Latency and Continuous Monitoring are Critical for Voice Apps on Alexa and Google Assistant.

Alexa skills and Google Assistant Actions are growing like weeds. Now that more than 50 million consumers in the U.S. have access to smart speakers, 100 million worldwide are expected to use the devices by year end and about 1.5 billion devices have access to a voice assistant through smartphones and PCs, everyone wants access to the large and growing audience. That includes some of the world’s largest brands and media companies.
August 20, 2018

Alexa and Google Assistant Represent a Content Marketing Opportunity for Brands, But With Deeper Engagement

Smart speakers are showing up everywhere. Voice usage on smartphones is rising. Voice assistants have become an important digital channel with substantial reach seemingly overnight. This has brands thinking about how to best establish a presence in voice, how the new channel will impact their omnichannel strategies and what approach their voice app strategy should take. Voice apps are the skills or actions that brands can build to engage directly with consumers through Amazon Alexa and Google Assistant.