February 6, 2018

How Voice Commerce Will Impact Omni-channel Brand Strategies…and what you should do about it.

Voice assistants are destined to become a big part of consumers’ lives and represent both a big opportunity and a threat for brands. Why? Purchases that occur today through physical stores, websites and apps will materially shift to voice commerce over the next three years. Brands can take advantage of these changing consumer preferences or cede a rapidly growing sales channel entirely to their competitors.
January 31, 2018

The Urgency for Brands to Build a Voice App Now To Establish Voice SEO Before It’s Too Late

Voice is changing the way consumers interact with technology and how they search for information. Google acknowledges that over 20% of search is now by voice and comScore’s prediction that it will trend toward 50% by 2020 is looking increasingly likely. Smart speakers are accelerating this trend. Why should brands care?
January 24, 2018
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Data Show Why Brands will adopt Voice in 2018 The Way They Adopted Web in 1998.

It is often hard to see how new platforms and channels will shape consumer behavior while they are still in the rapid growth phase. Voice looks small compared to the web today the same way the web looked small in 1997-1998 compared to the newspaper business. New communication channels require scale to have an impact, but as they scale brands can’t afford to be absent. Why? Because their competitors are present and soaking up all of the consumer attention.
January 11, 2018

Alexa is Coming to a Car Near You. Will Your Station Be Heard?

You may have been following the news from CES this week. If you have, then you know that Toyota and Lexus are adding Alexa access in 2018. The number one manufacturer of car infotainment systems, Panasonic, is also adding Alexa access. Garmin is doing the same thing. Both companies will introduce Alexa to a lot of car models.
January 8, 2018

2017 Was the Year of the Smart Speaker, Voice Assistants and XAPPmedia

The biggest technology story of 2017 was clearly the rapid rise in smart speaker adoption and proliferation of voice assistant access into everyday appliances. XAPP quickly recognized the importance of this shift in consumer technology adoption for media organizations and brands. In 2016, we began optimizing our interactive voice platform, One Voice AI, to enable companies to quickly establish a presence on Amazon Alexa, Google Assistant and Microsoft Cortana individually and simultaneously.
December 28, 2017

Top XAPPmedia Blogs of 2017 – Alexa Best Practices, Infographic for Brands Looking at Voice, Bravo Tango and Much More

2017 was a big year for voice assistants. It was also a big year for XAPPmedia. After launching just three voice apps in 2016, XAPPmedia was tapped to develop more than 650 in 2017. Here are the top seven blogs from this tremendous year. We look forward to seeing what new exciting developments 2018 has in store for both voice assistants and XAPPmedia.
December 15, 2017
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XAPP Helps Cumulus Launch Network of 300 Custom Alexa Skills

Cumulus today announced that it has launched a network of 300 custom Alexa skills. The XAPPmedia team was proud to help Cumulus bring its radio stations […]
December 13, 2017

WIRED: The Future is Screenless

Amazon Alexa presents an enormous opportunity for brands to connect directly with consumers in their homes. But creating an engaging voice-first experience also has its challenges. Ricki Harris of WIRED discusses this topic in a new article featuring XAPPmedia CEO Pat Higbie and other voice industry leaders’ opinions on why brands should embrace a screenless future.
December 4, 2017

Welcome SurferNETWORK

Today, XAPP’s newest partner, SurferNETWORK announced our collaboration to bring even more radio stations and podcasters to Amazon Alexa and other voice assistants. We are excited to be working with the SurferNETWORK team because of their 19-years of experience bringing radio, sports teams, independent artists and labels, and more the ability to distribute their content on mobile and web.