April 23, 2019

What Happens After Launching an Alexa Skill and Google Action

A lot of planning goes into designing and building Alexa skills and Google Actions. And, there may be detailed plans about the launch and how to drive initial consumer interest. However, we have seen few people give much thought to what happens next. At XAPP, we believe that Launch is Day One of your voice app lifecycle.
April 11, 2019

8 Reasons Why You Need an Alexa Skill Now

Some brands and agencies will tell us they are considering whether now is the right time to launch an Alexa skill. Our experience with clients ranging from the top automakers and consumer brands to retailers and media broadcasters is that having an Alexa skill now is essential to winning in the voice era. Here are eight reasons why brands, media companies, and even government agencies should launch an Alexa skill now.
March 11, 2019

Living with the Duopoly – Managing the Need for Both an Alexa Skill and a Google Action

The emergence of voice assistants has led to both excitement and frustration among brands and media organizations. A recent survey of 500 marketers revealed that 69% […]
December 11, 2018

Former Amazon Alexa Team Member, Kirk Owen, Joins XAPPmedia as VP of Business Development

XAPPmedia, the leader in interactive voice engagement for brands and media, today announced that Kirk Owen has joined the company as Vice President of Business Development. Mr. Owen most recently served as a senior business development manager for Amazon on the Alexa team. While at Amazon, Kirk worked with developers to bring Alexa skills to market for gaming, finance, retail, and media. Prior to Amazon, Owen served as General Manager of TotalCast for Capitol Broadcasting Company, served as CEO of Zenph, was an Executive Producer for The Walt Disney Company’s gaming division Playdom, and was co-founder and CEO of Merscom. He earned an undergraduate degree from Claremont McKenna College and an MBA from Duke University.
November 14, 2018

How XAPP Supports Agencies and Their Client Voice App Initiatives

Many people know that XAPP has launched more than 1,000 voice apps for big brands and media organizations. However, you may not know that XAPP’s work on behalf of the world’s largest automaker, Mattress Firm, National Geographic, Luxottica and many others were all the result of a collaboration with leading marketing and advertising agencies.
October 22, 2018

Forbes: Voice is “Sizzling New Opportunity” in Advertising

Earlier this month, XAPPmedia participated in a session at Advertising Week titled “How Media and Brands are Using Voice AI to Connect with Consumers” alongside representatives from Cumulus One, 360i and Spark Foundry. Forbes contributor, Lauren deLisa Coleman, covered the session, noting that the consumer adoption of voice assistants and smart speakers, creates a “situation where the stakes become quite interesting for the right brand to problem-solve for appropriate consumer questions and dilemmas, provide value and begin a relationship in a more intimate way than anything that television or mobile currently offers.”
October 3, 2018
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Radio Ink Covers New Westwood One and XAPPmedia Partnership

During Monday’s Advertising Week Panel, Suzanne Grimes of Westwood One, along with XAPPmedia’s Pat Higbie announced a new partnership with XAPPmedia to bring voice activated marketing to the national advertising marketplace.
September 19, 2018

XAPPmedia to Present at Advertising Week Alongside Westwood One, Cumulus, 360i and Spark Foundry in Brands, Media and Voice AI

Voice is the next big digital channel for marketers. Consumers are there. What’s your plan? That is what XAPPmedia will be talking about on Day 1 of Advertising Week in the session “How Media and Brands are Using Voice AI to Connect with Consumers.” The panelists on stage for this session have collectively launched over 1,000 voice apps on Amazon Alexa and Google Assistant.
August 30, 2018

Launch is Day One. How High Availability, Low Latency and Continuous Monitoring are Critical for Voice Apps on Alexa and Google Assistant.

Alexa skills and Google Assistant Actions are growing like weeds. Now that more than 50 million consumers in the U.S. have access to smart speakers, 100 million worldwide are expected to use the devices by year end and about 1.5 billion devices have access to a voice assistant through smartphones and PCs, everyone wants access to the large and growing audience. That includes some of the world’s largest brands and media companies.