November 14, 2018

How XAPP Supports Agencies and Their Client Voice App Initiatives

Many people know that XAPP has launched more than 1,000 voice apps for big brands and media organizations. However, you may not know that XAPP’s work on behalf of the world’s largest automaker, Mattress Firm, National Geographic, Luxottica and many others were all the result of a collaboration with leading marketing and advertising agencies.
October 22, 2018

Forbes: Voice is “Sizzling New Opportunity” in Advertising

Earlier this month, XAPPmedia participated in a session at Advertising Week titled “How Media and Brands are Using Voice AI to Connect with Consumers” alongside representatives from Cumulus One, 360i and Spark Foundry. Forbes contributor, Lauren deLisa Coleman, covered the session, noting that the consumer adoption of voice assistants and smart speakers, creates a “situation where the stakes become quite interesting for the right brand to problem-solve for appropriate consumer questions and dilemmas, provide value and begin a relationship in a more intimate way than anything that television or mobile currently offers.”
October 3, 2018
westwood-one-amazon-alexa-xappmedia-01

Radio Ink Covers New Westwood One and XAPPmedia Partnership

During Monday’s Advertising Week Panel, Suzanne Grimes of Westwood One, along with XAPPmedia’s Pat Higbie announced a new partnership with XAPPmedia to bring voice activated marketing to the national advertising marketplace.
September 19, 2018

XAPPmedia to Present at Advertising Week Alongside Westwood One, Cumulus, 360i and Spark Foundry in Brands, Media and Voice AI

Voice is the next big digital channel for marketers. Consumers are there. What’s your plan? That is what XAPPmedia will be talking about on Day 1 of Advertising Week in the session “How Media and Brands are Using Voice AI to Connect with Consumers.” The panelists on stage for this session have collectively launched over 1,000 voice apps on Amazon Alexa and Google Assistant.
August 30, 2018

Launch is Day One. How High Availability, Low Latency and Continuous Monitoring are Critical for Voice Apps on Alexa and Google Assistant.

Alexa skills and Google Assistant Actions are growing like weeds. Now that more than 50 million consumers in the U.S. have access to smart speakers, 100 million worldwide are expected to use the devices by year end and about 1.5 billion devices have access to a voice assistant through smartphones and PCs, everyone wants access to the large and growing audience. That includes some of the world’s largest brands and media companies.
August 20, 2018

Alexa and Google Assistant Represent a Content Marketing Opportunity for Brands, But With Deeper Engagement

Smart speakers are showing up everywhere. Voice usage on smartphones is rising. Voice assistants have become an important digital channel with substantial reach seemingly overnight. This has brands thinking about how to best establish a presence in voice, how the new channel will impact their omnichannel strategies and what approach their voice app strategy should take. Voice apps are the skills or actions that brands can build to engage directly with consumers through Amazon Alexa and Google Assistant.
July 31, 2018

Launching Your Brand on Amazon Alexa. Best Practices and Lessons Learned – Video

Of the more than 1,000 voice apps launched for brands and media companies by XAPPmedia, over 900 are Amazon Alexa skills. This experience is an order of magnitude larger than even the most prolific Alexa skill developers. The breadth and depth of experience has taught us a few things about what makes a good Alexa skill and what doesn’t.
June 28, 2018

Implement Voice SEO on Amazon Alexa with Nameless Invocation

Amazon announced a new feature on May 30th that is designed to improve Alexa skill discovery. Nameless invocation, also known as CanFulfillIntentRequest, enables you to make […]
May 8, 2018

Watch Now: How Radio Can Succeed on Alexa Webinar

Smart speakers and voice assistants in general are turning out to be a more important consumer shift for radio than mobile. To give radio broadcasters a quick tutorial on how to succeed on Alexa, last week XAPPmedia held a 30-minute webinar which discussed key market data, listener stats and best practices related to putting radio on Alexa.