In recent interviews, I have said many times that Amazon Echo is bringing radio back into the home. Over 10 million homes have introduced Amazon Echo and Google Home into their kitchens and living rooms. Another 20 million are expected to add these devices in 2017. Gartner estimates that 75% of U.S. households will have a smart speaker by 2020 according to Inside Radio.
In a recent Digiday article, Max Willens discusses how voice will have a bigger impact on media in the next few years than other emerging technologies like artificial intelligence and virtual reality. Why? Because “voice works.”
XAPPmedia CEO Pat Higbie was honored to be a guest on the National Association of Broadcasters (NAB) Podcast earlier this week. Higbie joined host Josh Miely to demo the new Amazon Alexa skill that XAPP developed for Federated Media’s B100 radio station in Indiana. Miely calls it a “game changing technological opportunity” for radio broadcasters.
XAPP is getting a lot of attention for developing Federated Media’s B100 Alexa skill for the Amazon Echo. You can imagine that the strong and favorable reception has led many radio broadcasters to reach out to learn more.
Last week, Voicebot covered the launch of Federated Media’s B100 Amazon Alexa skill developed by XAPPmedia. The article discusses how the skill is different from others currently offered by radio stations because it is offers more than just a live simulcast or Flash Briefing.
Yesterday, Brad Hill of RAIN News wrote a glowing review of XAPPmedia’s B100 skill after trying it out for himself. The B100 skill was developed with Federated Media to provide a full interactive radio experience on Amazon’s Alexa as it offers three choices for listeners: live-streaming, on-demand listening and podcasts.
B100 is the first radio station to launch an Amazon Alexa Skill that includes live stream, on-demand and podcast content. It also uses Amazon’s AudioPlayer interface and the content Scan Feature developed by XAPPmedia to deliver an interactive voice experience for listeners.
InsideRadio featured the new partnership between XAPPmedia and Federated Media in part one of their "exclusive series on how radio is using digital in groundbreaking ways." Federated Media recently hired XAPPmedia to develop a custom Alexa skill for its country “B100” WBYT South Bend radio station to give listeners access to its audio content through their Alexa-enabled devices.