When KXEG-AM (1280 The Trumpet) launched its “1280 – The Trumpet” Alexa skill, it became the first Christian radio outlet to do so, Radio Online reports. KXEG partnered with XAPPmedia to develop the skill to give Amazon Echo owners access to the station its lineup of Christian programming, regardless of location.
We fully expect more companies will eventually be acknowledged by all the three voice assistant leaders. However, today XAPP stands alone as a voice assistant developer recognized by Amazon, Google and Microsoft. Those relationships will only extend our ability to stay ahead of the market and bring that advantage to our customers.
Consumers are flocking to voice assistants such as Amazon Alexa and Google Home but few brands are ready to provide consumers with an on-brand audio expression. The implication is clear: brands need a strategic approach to their use of audio. This goes deeper than simply using sound as a touch point. It requires the intentional use of sound, designed to align brand intent with consumer perception.
XAPPmedia pioneered voice interactive ad monetization for radio on mobile and is now working with VoiceLabs to bring that same value to radio stations with Alexa skills. Radio stations can offer their listeners an ad-free experience or they can take advantage of XAPP Ads on Alexa and develop a new source of revenue.
I was joined by Jeff Gibb of Amazon and James Derby from Federated Media for a roundtable discussion on Voice Interactive Radio at the NAB show last week. The most common question was about how to get Alexa, the voice assistant on Amazon Echo, to recognize a station name.
The Voice Interactive Radio presentation given by XAPPmedia, Amazon and Federated Media was one the most popular at NAB this week. Drawing a large crowd, the 45 minute session was primarily a Q&A between radio station executives, Jeff Gibb of Amazon, James Derby of Federated Media and XAPP’s Pat Higbie.
The XAPP team has worked with several brands and media companies this year to develop custom Alexa skills to give them a presence on the Amazon Echo. Today, we have published a new report highlighting 10 Best Practices for Putting Radio on Amazon Echo.
Inside Radio recently interviewed CEO Pat Higbie to discuss the impact that voice integrations and smart speakers will have for broadcast radio. His assessment? It's all good news for radio broadcasters.