Is digital advertising a direct response or brand medium? Many people have long assumed the correct answer was direct response. Yet, Media Post reported in December that, “The CMO Council’s latest take on where digital dollars are going shows big increases in digital branding versus direct marketing…marketers are running 33% more digital ad campaigns than direct response.”
XAPPmedia CEO Pat Higbie shares his Internet radio predictions for 2014 with MediaPost in an article published today. He predicts a lot of changes and growth when it comes to advertising in internet radio.
Taylor Swift leaves Spotify and takes her music with her. Ed Sheeran comes to Spotify's defense by contributing his success to its streaming services. XAPPmedia's Bret Kinsella had a featured article on Adotas today where he breaks down both sides of the debate, presents important data, explains what advertisers need to know and how they can benefit from internet radio.
As the year comes to a close, marketers are starting to plan their advertising strategies for 2015. A Mobile Marketing article addressed this task directly and suggests that audio ads on Internet Radio will be an increasingly powerful tool. In particular, the article highlights sponsored content as a popular and effective audio ad format. Some other strategies suggested by Mobile Marketer include...
Many in the advertising world think of Big Data as a damper to the creative process and the cause of the "wind tunnel" effect. What they don’t realize is that Big Data is more likely to become marketing’s biggest ally than its mortal enemy.
Many people have asked us whether they could get a demo app to better understand the user experience and show colleagues what the XAPP Ad format enables. Previously, we only made this available to integration partners, but now anyone can download the XAPP Ad demo app for their iPhone.
Today, XAPPmedia announced Interactive Audio Content Promos, a proprietary voice interaction solution that allows consumers to access content by speaking while using audio apps. The microphone on mobile devices is used to allow the 100 million American consumers listening to audio through mobile apps to access content hands-free and eyes-free.
Today at 10:30am EST, XAPP is proud to sponsor the Advertising Week Panel titled Out of Touch but Still Connected: Today's Ultramobile Consumers. Moderated by Mark Bergen of Advertising Age, it is the only panel dedicated to mobile marketing trends driving Internet radio’s rapid growth.
Co-founder and CEO of XAPPmedia, Pat Higbie is one of four panelists on tomorrow's Advertising Week panel, "Out of Touch but Still Connected: Today's Ultramobile Consumers." He shares how XAPP got involved in the advertising industry and mobile continues to alter the landscape of Internet radio.