WASHINGTON, July 27, 2017 – XAPPmedia, the leader in interactive voice engagement, today announced it was selected by The E.W. Scripps Company (NYSE: SSP) to bring the company’s 34 radio stations in 13 states to Amazon Alexa-supported devices.

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In a recent four-part series, Voicebot.ai asked a number of voice industry experts, including XAPPmedia’s Pat Higbie, for their advice on how to build better voice applications. Here is what he had to say.

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A recent post in Digiday discusses Amazon’s approach for monetizing Alexa and its implications for publishers. The article cites how both Amazon and publishers are trying to figure out to a monetization strategy for the new audio channel.

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In a recent article, Radio World interviewed several radio industry experts, including XAPPmedia CEO Pat Higbie, on the significant opportunity smart speakers can provide for broadcasters to bring radio back into the home.

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When Federated Media and XAPP launched the B100 Alexa skill, it became the first instance in which Alexa could find a radio station by its brand name through voice commands, rather than its FCC-assigned station name. A recent article in Radio World highlights this key feature.

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Today, we published a report that outlines 9 Alexa Skill Best Practices that we believe every brand should consider when planning their next voice app.

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When KXEG-AM (1280 The Trumpet) launched its “1280 – The Trumpet” Alexa skill, it became the first Christian radio outlet to do so, Radio Online reports. KXEG partnered with XAPPmedia to develop the skill to give Amazon Echo owners access to the station its lineup of Christian programming, regardless of location.

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We fully expect more companies will eventually be acknowledged by all the three voice assistant leaders. However, today XAPP stands alone as a voice assistant developer recognized by Amazon, Google and Microsoft. Those relationships will only extend our ability to stay ahead of the market and bring that advantage to our customers.

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Consumers are flocking to voice assistants such as Amazon Alexa and Google Home but few brands are ready to provide consumers with an on-brand audio expression. The implication is clear: brands need a strategic approach to their use of audio. This goes deeper than simply using sound as a touch point. It requires the intentional use of sound, designed to align brand intent with consumer perception.

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Last week at Build 2017, Microsoft announced its Cortana Skills Kit as well as a list of partners who are currently working with them to build Cortana skills. XAPPmedia was pleased to be named as a partner and is the only company as of today to be a selected partner for Microsoft Cortana, Google Assistant and Amazon Alexa.

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