The XAPP team has worked with several brands and media companies this year to develop custom Alexa skills to give them a presence on the Amazon Echo. Today, we have published a new report highlighting 10 Best Practices for Putting Radio on Amazon Echo.

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Inside Radio recently interviewed CEO Pat Higbie to discuss the impact that voice integrations and smart speakers will have for broadcast radio. His assessment? It’s all good news for radio broadcasters.

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In recent interviews, I have said many times that Amazon Echo is bringing radio back into the home. Over 10 million homes have introduced Amazon Echo and Google Home into their kitchens and living rooms. Another 20 million are expected to add these devices in 2017. Gartner estimates that 75% of U.S. households will have a smart speaker by 2020 according to Inside Radio.

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In a recent Digiday article, Max Willens discusses how voice will have a bigger impact on media in the next few years than other emerging technologies like artificial intelligence and virtual reality. Why? Because “voice works.”

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XAPPmedia CEO Pat Higbie was honored to be a guest on the National Association of Broadcasters (NAB) Podcast earlier this week. Higbie joined host Josh Miely to demo the new Amazon Alexa skill that XAPP developed for Federated Media’s B100 radio station in Indiana. Miely calls it a “game changing technological opportunity” for radio broadcasters.

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Last week Progressive Insurance announced its launch of the first insurance action on Google Home built by XAPPmedia. In addition to the Progressive announcement, last week Google also named XAPPmedia as a recommended partner for brands looking to get on Google Home. XAPPmedia is proud to be one of just six agencies to earn this distinction from Google and to be one of only five companies recognized by both the Amazon Echo and Google Home teams.

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Today, Progressive announced that it became the first insurance carrier to have a Google Action which can now be accessed through Google Home and the Google Assistant. XAPPmedia was proud to partner with Progressive on this initiative to develop its custom Google Action. To see a video demonstration of the Progressive Google Action, click below.

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Progressive announced today that it has launched the first Google Action by an insurance provider. The Progressive Google Action was developed by XAPPmedia and is available today for Google Home and Google Assistant users.

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XAPP is getting a lot of attention for developing Federated Media’s B100 Alexa skill for the Amazon Echo. You can imagine that the strong and favorable reception has led many radio broadcasters to reach out to learn more.

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Last week, Voicebot covered the launch of Federated Media’s B100 Amazon Alexa skill developed by XAPPmedia. The article discusses how the skill is different from others currently offered by radio stations because it is offers more than just a live simulcast or Flash Briefing.

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