You may have been following the news from CES this week. If you have, then you know that Toyota and Lexus are adding Alexa access in 2018. The number one manufacturer of car infotainment systems, Panasonic, is also adding Alexa access. Garmin is doing the same thing. Both companies will introduce Alexa to a lot of car models.

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The biggest technology story of 2017 was clearly the rapid rise in smart speaker adoption and proliferation of voice assistant access into everyday appliances. XAPP quickly recognized the importance of this shift in consumer technology adoption for media organizations and brands. In 2016, we began optimizing our interactive voice platform, One Voice AI, to enable companies to quickly establish a presence on Amazon Alexa, Google Assistant and Microsoft Cortana individually and simultaneously.

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2017 was a big year for voice assistants. It was also a big year for XAPPmedia. After launching just three voice apps in 2016, XAPPmedia was tapped to develop more than 650 in 2017. Here are the top seven blogs from this tremendous year. We look forward to seeing what new exciting developments 2018 has in store for both voice assistants and XAPPmedia.

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Cumulus today announced that it has launched a network of 300 custom Alexa skills. The XAPPmedia team was proud to help Cumulus bring its radio stations and syndicated content to listeners and fans around the U.S. Cumulus leadership understands that voice interactive conversational interfaces will transform how we all access information and content. Suzanne Grimes, […]

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Amazon Alexa presents an enormous opportunity for brands to connect directly with consumers in their homes. But creating an engaging voice-first experience also has its challenges. Ricki Harris of WIRED discusses this topic in a new article featuring XAPPmedia CEO Pat Higbie and other voice industry leaders’ opinions on why brands should embrace a screenless future.

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Today, XAPP’s newest partner, SurferNETWORK announced our collaboration to bring even more radio stations and podcasters to Amazon Alexa and other voice assistants. We are excited to be working with the SurferNETWORK team because of their 19-years of experience bringing radio, sports teams, independent artists and labels, and more the ability to distribute their content on mobile and web.

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Voice assistants represent a new channel to reach and engage consumers. XAPP’s market research team pulled together 15 key data points about voice technology adoption that every marketer should keep in mind while planning for 2018.

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Jazz FM yesterday announced it became the first UK radio station to launch a custom Alexa skill. XAPPmedia has helped over 500 U.S. radio stations launch Alexa skills that connect them directly with their listeners and we were excited to help Jazz FM start this trend in the UK.

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We think about Bravo Tango as a voice app that matters and are proud that Nat Geo and 360i tapped XAPPmedia to design and build the Google Assistant app. Bravo Tango includes brain training and mindfulness techniques and exercises designed to help veterans better deal with the stresses that often remain after war ends.

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Are consumers able to find your brand by voice? Gartner is predicting that nearly one-third of web browsing will be conducted without a screen by 2020. Don’t mistake this for other data points that focus on voice consuming a larger proportion of search on mobile. This statistic means that web browsing information traditionally conveyed through images and text will need to be delivered by voice.

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