A lot of planning goes into designing and building Alexa skills and Google Actions. And, there may be detailed plans about the launch and how to drive initial consumer interest. However, we have seen few people give much thought to what happens next. At XAPP, we believe that Launch is Day One of your voice app lifecycle.
With Amazon maintaining smart speaker market share over 60%, we often have brands and agencies ask us if it’s worth it to also support Google Assistant. The simple answer is yes for six reasons.
Some brands and agencies will tell us they are considering whether now is the right time to launch an Alexa skill. Our experience with clients ranging from the top automakers and consumer brands to retailers and media broadcasters is that having an Alexa skill now is essential to winning in the voice era. Here are eight reasons why brands, media companies, and even government agencies should launch an Alexa skill now.
The emergence of voice assistants has led to both excitement and frustration among brands and media organizations. A recent survey of 500 marketers revealed that 69%
XAPPmedia today announced that Curt Kolcun and Doug Wagoner have joined the company’s advisory board to help grow its public sector business. Mr. Kolcun served over 27 years at Microsoft — the last 9 as VP U.S. Public Sector where he oversaw multi-billion dollars in sales growth. Mr. Wagoner served 10 years at SAIC – the last 4 as Sector President where he was responsible for SAIC’s delivery of services and solutions across all global markets for an organization consisting of 13,500 engineers, technologists and specialists located worldwide.
XAPPmedia, the leader in interactive voice engagement for brands and media, today announced that Kirk Owen has joined the company as Vice President of Business Development. Mr. Owen most recently served as a senior business development manager for Amazon on the Alexa team. While at Amazon, Kirk worked with developers to bring Alexa skills to market for gaming, finance, retail, and media. Prior to Amazon, Owen served as General Manager of TotalCast for Capitol Broadcasting Company, served as CEO of Zenph, was an Executive Producer for The Walt Disney Company’s gaming division Playdom, and was co-founder and CEO of Merscom. He earned an undergraduate degree from Claremont McKenna College and an MBA from Duke University.
