XAPP BLOG

Former Amazon Alexa Team Member, Kirk Owen, Joins XAPPmedia as VP of Business Development

Ava Mutchler December 11, 2018

XAPPmedia, the leader in interactive voice engagement for brands and media, today announced that Kirk Owen has joined the company as Vice President of Business Development. Mr. Owen most recently served as a senior business development manager for Amazon on the Alexa team. While at Amazon, Kirk worked with developers to bring Alexa skills to market for gaming, finance, retail, and media. Prior to Amazon, Owen served as General Manager of TotalCast for Capitol Broadcasting Company, served as CEO of Zenph, was an Executive Producer for The Walt Disney Company’s gaming division Playdom, and was co-founder and CEO of Merscom. He earned an undergraduate degree from Claremont McKenna College and an MBA from Duke University.

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National Geographic, 360i, and XAPP Named Clio Award Gold Winner for Bravo Tango Google Action

Ava Mutchler November 29, 2018

National Geographic’s Bravo Tango (Brain Training) Google Action was recently recognized as a 2018 Clio Award Gold award winner. The Google Action was the winner in the Television/Streaming Category for Social Good. Since 1959, the Clio awards have recognized excellence for the “creative business,” and are a widely sought after accolade. 360i and XAPPmedia were listed respectively as the media and interactive agencies responsible for the project’s design, development and launch.

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How XAPP Supports Agencies and Their Client Voice App Initiatives

Ryan Higbie November 14, 2018

Many people know that XAPP has launched more than 1,000 voice apps for big brands and media organizations. However, you may not know that XAPP’s work on behalf of the world’s largest automaker, Mattress Firm, National Geographic, Luxottica and many others were all the result of a collaboration with leading marketing and advertising agencies.

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Forbes: Voice is “Sizzling New Opportunity” in Advertising

Ava Mutchler October 22, 2018

Earlier this month, XAPPmedia participated in a session at Advertising Week titled “How Media and Brands are Using Voice AI to Connect with Consumers” alongside representatives from Cumulus One, 360i and Spark Foundry. Forbes contributor, Lauren deLisa Coleman, covered the session, noting that the consumer adoption of voice assistants and smart speakers, creates a “situation where the stakes become quite interesting for the right brand to problem-solve for appropriate consumer questions and dilemmas, provide value and begin a relationship in a more intimate way than anything that television or mobile currently offers.”

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Voice Landing Pages Bring Alexa and Google Assistant Into Ad Campaigns

Pat Higbie September 26, 2018

More than 50 million U.S. adults are now using smart speakers and double that number are using voice assistants on smartphones. Smart speakers represent the fastest growing technology adoption cycle in history–even faster than smartphone uptake by consumers. This poses a nagging question for brands and agencies: “How should I incorporate voice into my marketing mix?”

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