September 15, 2016

Alexa Skills Provide Presence, but Add a Voice Persona™ to Deliver a Distinctive Voice Experience

Brands should build Alexa skills to establish a presence on the voice web, but that is just the first step. Marketers need to add voice personas to their skills to truly deliver an on-brand voice experience. Examples included.
August 24, 2016
echo-alexa-audience-reach-2016

Alexa is Growing Fast. Are You Missing It?

Mary Meeker of KPCB devoted more than 10% of her widely followed Internet Trends 2016 report to voice computing interfaces. In the 2015 report, voice assistants didn’t merit a single mention. What changed?
August 18, 2016

Alexa Skills Require Voice Experiences That Differ from Our Visual Past

Amazon's Alexa is ushering in a new era of voice interaction between brands and consumers. However, there is a big difference between the visual experiences of the web and mobile apps and those driven by audio and voice. XAPP has deep expertise and tools designed specifically for creating great voice experiences and are helping brands and organizations design and implement Alexa Skills. We are also building rapid custom Alexa demos and prototypes so people can hear what their brand sounds like on the new voice-first platforms.
November 19, 2015
Spotify Eats Piracy

Part 2: Spotify and Other Streaming Services are Saving the Music Industry

Music industry revenue has fallen consistently since peaking in 1999. Some would like to claim that streaming music services are a cause of the decline even though they arrived well after the downward trend was established. However, there is ample evidence to suggest the industry revenue would have declined in the absence of streaming music services.
November 18, 2015
RIAA Music Unit Sales by Type

Part 1: Spotify and Other Streaming Services are Saving the Music Industry

A report issued by the National Bureau of Economic Research last month concludes that, “interactive streaming appears to be revenue-neutral for the recorded music industry.” The summary conclusions by the report authors, Luis Aguiar and Joel Waldfogel, don’t fit the industry trends prior to the study period or the math behind the data.
August 26, 2015
Audio Has Been Mobile Through the Years

Why Audio is the Quintessential Mobile Media

Mobile devices have changed how and when consumers interact with digital media. The rapid proliferation of smartphones in particular has both created new consumption habits for digital media and diverted consumer attention away from traditional media. But there are really two definitions of mobile media.
June 15, 2015
Streaming Music Consumer

Growing Your Audience by Giving Users a Sense of Control

Every audio app wants to build a large, loyal audience. Loyalty is critical because building your audience also means keeping the users you already have. Apps do this today with touch-based content interaction to skip, save, thumbs up, thumbs down, etc. This interactivity gives users this all-important sense of control, but unfortunately touch is only effective while users are looking at the app.
May 28, 2015
Facebook Overindexing and Internet Radio Underindexing

Audio Apps Need Better Content Interaction to Close the Advertising Gap

Consumers interact on mobile with a frequency and intensity that is simply absent in a desktop environment. You must produce a mobile user experience that considers both consumption and interaction to have a truly exceptional digital media product today.
April 14, 2015
Locked Screen While Listening to NPR One

Creating a Great Content Interaction Experience on Mobile

Recently, I made a presentation at the Internet radio industry’s premier event, RAIN Summit. My message was simple. A great mobile user experience requires two components: a great content consumption experience and a great content interaction experience.