Are consumers able to find your brand by voice? Gartner is predicting that nearly one-third of web browsing will be conducted without a screen by 2020. Don’t mistake this for other data points that focus on voice consuming a larger proportion of search on mobile. This statistic means that web browsing information traditionally conveyed through images and text will need to be delivered by voice.
Radio has faced a long slow decline in time spent listening (TSL) statistics even as the industry has maintained impressive consumer reach. However, the rise of smart speakers like Amazon Echo and voice assistants such as Alexa are creating a new opportunity for radio to start regaining TSL once again.
We fully expect more companies will eventually be acknowledged by all the three voice assistant leaders. However, today XAPP stands alone as a voice assistant developer recognized by Amazon, Google and Microsoft. Those relationships will only extend our ability to stay ahead of the market and bring that advantage to our customers.
XAPPmedia pioneered voice interactive ad monetization for radio on mobile and is now working with VoiceLabs to bring that same value to radio stations with Alexa skills. Radio stations can offer their listeners an ad-free experience or they can take advantage of XAPP Ads on Alexa and develop a new source of revenue.
I was joined by Jeff Gibb of Amazon and James Derby from Federated Media for a roundtable discussion on Voice Interactive Radio at the NAB show last week. The most common question was about how to get Alexa, the voice assistant on Amazon Echo, to recognize a station name.
In recent interviews, I have said many times that Amazon Echo is bringing radio back into the home. Over 10 million homes have introduced Amazon Echo and Google Home into their kitchens and living rooms. Another 20 million are expected to add these devices in 2017. Gartner estimates that 75% of U.S. households will have a smart speaker by 2020 according to Inside Radio.
XAPP is getting a lot of attention for developing Federated Media’s B100 Alexa skill for the Amazon Echo. You can imagine that the strong and favorable reception has led many radio broadcasters to reach out to learn more.
Amazon published a new webpage earlier today that in part highlights XAPP’s proven expertise in building great Alexa voice experiences for brands and media companies. The Alexa Skill Builders and Tools announcement was designed to help organizations find experts to help with the paradigm shift to connecting with consumers by voice. We are proud to be a part of it.