Alexa Monetization for Radio
Amazon Echo represents a big opportunity to grow your radio audience by making it as easy for listeners to find your station as radio pre-set buttons did. The devices are bringing radio back into the home and the Alexa voice assistant will reach into over 20 million cars in 2017. Alexa also provides an opportunity to make radio truly interactive for the first time, a distinct advantage over music streaming services.
However, radio stations need to know that investing in this new platform can generate revenue. That is why XAPPmedia offers an ad monetization service to radio stations that implement an Amazon Alexa skill.
XAPP Ads® on Alexa
XAPP offers several ad formats ranging from 6-15 seconds and we have arranged to place all of the ad inventory and run analytics on ad impressions, conversions and user experience. Radio stations with Alexa skills are free to set parameters for ad placement and frequency, but must opt-in to take part in the program. This is a full service offering with no requirements of stations other than to opt-in and is currently only available to radio stations working with XAPPmedia.
Large national brands are participating in the program. At launch these include Wendy’s and ESPN. If you would like to learn more about XAPP Ads on Alexa and monetizing your Alexa skill, please complete the form below.