Adotas reached out to XAPPmedia after the publication of the Apple Music Ad Load Report last month. The following article from Adotas is an interview with XAPPmedia CEO Pat Higbie and focuses on the findings from the report.
Read the full article by clicking here or on the image below.
Pat Higbie for MediaPost: Apple Music Shows Future Of Streaming Is Ad-Supported
New Apple Music Ad Load Report
AdExchanger: XAPPmedia’s Pat Higbie & Pandora’s Tim Westergren on Apple Music