In a contributed Adotas article, XAPPmedia’s Bret Kinsella reviews the data confirming why audio advertising is a lucrative opportunity for marketers. Rapidly growing audiences for internet radio, music streaming, podcasts and radio simulcasts are delivering monetization for broadcasters and unmatched mobile conversion rates for advertisers. These new channels allow advertisers to reach a vast audience and to achieve greater ROI. To read the full article, including the three reasons as to why audio should be a core part of any marketing strategy, click here or on the image below.
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