“5 Internet Radio Predictions for 2015,” XAPPmedia in MediaPost

“If 2014 was the year Internet radio came of age, 2015 will be the year it comes of age in the advertising world. Recent conversations with advertisers and agencies suggest that Internet radio is emerging from the experimental budget to a main line element of national campaigns.”

XAPPmedia CEO Pat Higbie shares his Internet radio predictions for 2015 with MediaPost in an article published today. He predicts a lot of changes and growth when it comes to advertising in internet radio. He states that this growth is, “not surprising, with over 50% of the U.S. population using Internet radio monthly as well as two thirds of the coveted 18-34 demographic.”

To see more of the data and Pat’s predictions for 2015, click here: 5 Internet Radio Predictions For 2015

Pat Higbie for MediaPost - December 2014

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