September 15, 2015
Podcasting

Podcasters: Downloads are Holding You Back, Embrace Streaming (Part 2)

Podcasting may be going through a renaissance, but a reliance on downloads for distribution now seems like renaissance-era technology. Part 1 outlined how measurability is undermined in the podcast download model. Part 2 focuses on how streaming actually frees up more ad inventory that can deliver higher revenues and greater audience engagement.