XAPP Ads™ give consumers a voice


Voice connections drive value

 

Consumers choose to connect

Consumers choose to connect

XAPP Ads™ drive conversion


 
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Allowing 90 million consumers to connect while on-the-go.

Allowing 90 million consumers to connect while on-the-go.

Interactive Audio Ads can help drive conversion and improve the economics of Internet Radio.
-Bia Kelsey

Interactive Audio Ads can help drive conversion and improve the economics of Internet Radio.
-Bia Kelsey

Highlights from the blog

Earbud and Headphone Proliferation

Internet Radio Advertising Hits an Inflection Point

Two weeks ago a press release announcing the results of a STRATA Survey buried the lead. While its headline indicated a 45% jump in Ad Agency interest in digital video, the interest in “streaming/online radio saw a 53% increase.” There is no doubt that interest in video advertising is growing, but we can also see that Internet Radio is emerging from the novelty stage. It is becoming an important tool for reaching consumers.
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