XAPP Ads™ give consumers a voice


Voice connections drive value

 

Consumers choose to connect

Consumers choose to connect

XAPP Ads™ drive conversion


 
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Allowing 90 million consumers to connect while on-the-go.

Allowing 90 million consumers to connect while on-the-go.

Interactive Audio Ads can help drive conversion and improve the economics of Internet Radio.
-Bia Kelsey

Interactive Audio Ads can help drive conversion and improve the economics of Internet Radio.
-Bia Kelsey

Highlights from the blog

broadcast-vs-digital-chart

Streaming is a Growth Opportunity for Broadcast Radio

As we mentioned in Part One of this series last week, consumers are voting with their ears. Internet radio was not displacing much broadcast radio listening when it was primarily a desktop computer phenomenon. That has changed with the rise of mobile devices. Whether it's the convenience, choice, personalization or lower ad loads, more consumers are listening to Internet radio on mobile and they are increasing their time spent listening each year.
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