XAPP ads give consumers a voice


Voice connections drive value

 

Consumers choose to connect

Consumers choose to connect

Xapp ads drive conversion


 
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Allowing 90 million consumers to connect while on-the-go.

Allowing 90 million consumers to connect while on-the-go.

Interactive Audio Ads can help drive conversion and improve the economics of Internet Radio.
-Bia Kelsey

Interactive Audio Ads can help drive conversion and improve the economics of Internet Radio.
-Bia Kelsey

Highlights from the blog

Example XAPP Ad

Making XAPP Ads Easy for Advertisers to Use – Scalability Part 2

Last week, we talked about how XAPP Ads were developed to ensure consumer scalability. That boiled down to making the user experience so simple that consumers could successfully interact with an ad the first time. From an advertiser standpoint, we wanted to deliver a similar outcome. Radio ads today are simple and inexpensive to make. XAPP Ads are too. There is no new programming platform for agencies to learn, XAPP Ads are created just like traditional radio ads.
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